
We’re
Growing
…
Innovation
Connection
Solution
Founders

Barrie
Formulation Chemist
Barrie is an expert in surfactant formulation and technology who inherited his passion for chemistry from his father, Bob Ainscow. He began his career at Mazer Chemicals in the USA, followed by roles at PPG and Struktol, and later spent several years working in China. Over the past four decades, he has built deep expertise in surfactant chemistry, particularly in the manufacture of anionic and nonionic surfactants, formulation of finished products and application testing across a wide range of uses.
40+ years
knowledge
Surfactants
specialist
US · UK · CN
experience

Cician
Trade & Legal Expertise
Cician grew up in China, where she obtained a medical degree and developed resilience and adaptability through her clinical training at a leading hospital in Shanghai. In 2017, she established Sainsland, a Chinese company focusing on international trade and logistics. Exposure to contractual disputes and liability challenges led her to study law and apply it to commercial matters. Her combination of cross-cultural insight, legal knowledge and import-export experience brings a strong practical dimension to the team.
Medical & legal
background
Global trade
Specialist
East – West
perspective
Our Group

- Raw Material Supply
- Product Sourcing
- REACH Registration
Supply biodegradable surfactants, bio-based surfactants and specialty raw materials for applications including low foam wetting, lubricants, polymer additives and detergents, alongside UK and EU REACH registration services.
- Formulation
- Consultancy advice
- Specialty Products
- Custom Blending
Consultancy and formulate anionic, nonionic, cationic and amphoteric surfactants to produce detergents, antifoams, emulsions, lubricants, coating additives, wetting agents, and water treatment engineered for performance.

- EU Only Representative
- EU Import Services
Provide EU Only Representative services for non-EU manufacturers, managing REACH registrations, importer obligations, tonnage monitoring, regulatory documentation and ongoing compliance requirements.

- Manufacturer Sourcing
- China Consultancy
Support international business with manufacturer sourcing and commercial activities in China, including supplier identification, factory verification, product sourcing, price negotiation, quality control, and logistics coordination.
